April 27, 2013
Media Blog #1: Gatorade= Success?
In this commercial for Gatorade, Kevin Durant and Dwayne Wade team up to advertise this popular sports drink. The commercial starts off with Kevin Durant having a dream about losing the basketball game, as Dwayne Wade blocks his shot. After waking up from the dream, Kevin Durant then goes through hard-core training, with Gatorade to help him along the way. After Kevin goes through his straining, he gets another shot at the game winning shot, with Dwayne Wade guarding him. He ends up making the dunk, but then we see that this was a dream within a dream. Dwayne Wade has this nightmare of losing to Kevin Durant, and the audience can infer that he will want to go through the same training that Kevin Durant went through, with the help of some Gatorade products.
The use of ethos is very apparent in this commercial. The commercial is trying to prove the credibility of Gatorade by having two very well-known NBA players in the commercial. Because they are so successful in their careers, it must mean that Gatorade is a great product. People like to see familiar faces because it attracts their attention, and it gives off a sense that we can be just like these stars by using the product.
The two appeals used in this commercial are the "need to achieve" and the "need to dominate." Both Kevin Durant and Dwayne Wade not only want to win, but they want to be better than the other and want to dominate the basketball court. Kevin Durant uses Gatorade to help make his goal of beating Dwayne Wade and getting the winning shot for his team. It is also assumed from the commercial that Dwayne Wade will use Gatorade in order to prevent himself from losing against Kevin Durant. Everyone wishes that they could be as great of a basketball player as one of the two players, but in reality, only a few will actually achieve that dream. Gatorade's products are for people who strive to achieve their goals in order to "win." We want to succeed just as much as Kevin Durant and Dwayne Wade do.
The use of diction is almost nonexistent. The only words of the commercial are "Win from Within," and they are just shown on the screen rather than said out loud. This is actually a pretty good strategy because you hear the suspenseful music throughout the commercial rather than a whole bunch of talking, which could cause some confusion. The lack of words was most likely intentional because Gatorade is trying to show that their products not only affect a person physically, but also mentally. Without words, it keeps the reader interested in the commercial because they have to continue to watch the commercial to find out what the point of the whole thing is. Gatorade was pretty smart with this commercial.
Overall, I believe this commercial is very effective. Although in reality Gatorade is probably not capable of providing us success like Kevin Durant and Dwayne Wade, we still get a sense of achievement and dominance from the commercial. We feel that Gatorade will at least help us a little more in achieving our goals.
The use of ethos is very apparent in this commercial. The commercial is trying to prove the credibility of Gatorade by having two very well-known NBA players in the commercial. Because they are so successful in their careers, it must mean that Gatorade is a great product. People like to see familiar faces because it attracts their attention, and it gives off a sense that we can be just like these stars by using the product.
The two appeals used in this commercial are the "need to achieve" and the "need to dominate." Both Kevin Durant and Dwayne Wade not only want to win, but they want to be better than the other and want to dominate the basketball court. Kevin Durant uses Gatorade to help make his goal of beating Dwayne Wade and getting the winning shot for his team. It is also assumed from the commercial that Dwayne Wade will use Gatorade in order to prevent himself from losing against Kevin Durant. Everyone wishes that they could be as great of a basketball player as one of the two players, but in reality, only a few will actually achieve that dream. Gatorade's products are for people who strive to achieve their goals in order to "win." We want to succeed just as much as Kevin Durant and Dwayne Wade do.
The use of diction is almost nonexistent. The only words of the commercial are "Win from Within," and they are just shown on the screen rather than said out loud. This is actually a pretty good strategy because you hear the suspenseful music throughout the commercial rather than a whole bunch of talking, which could cause some confusion. The lack of words was most likely intentional because Gatorade is trying to show that their products not only affect a person physically, but also mentally. Without words, it keeps the reader interested in the commercial because they have to continue to watch the commercial to find out what the point of the whole thing is. Gatorade was pretty smart with this commercial.
Overall, I believe this commercial is very effective. Although in reality Gatorade is probably not capable of providing us success like Kevin Durant and Dwayne Wade, we still get a sense of achievement and dominance from the commercial. We feel that Gatorade will at least help us a little more in achieving our goals.
I think that the advertisement makers were very clever using Durant and Wade in dual situations. It makes the ad more memorable.
ReplyDeleteThe thing is, I don't connect it to the Gatorade product. I can surly recall the ad, but I wouldn't be able to say what it was for...
P.S. Hi Marissa. =)
I really enjoyed this commercial. There have been better Gatorade commercials before, but this one is still really good. They did a good job at choosing some well-known NBA players instead of just some random actors. This commercial makes you get the feeling that if you drink Gatorade, you will be able to train as hard as Kevin Durant and be really successful, which actually isn't the case. I really liked how this commercial was a dream within or dream, or actually a nightmare within a nightmare.
ReplyDelete-Anthony Fukuhara