Media Blog #12: Daddy's Money

I found this ad on the back of my J-14 magazine and was kinda just like "What the heck is this? This is so dumb!" What is Daddy's Money's? Why is it called that? I still don't get it... Daddy's Money secret wedges are made by Skechers, but that is nowhere to be seen on the ad. I had to go look that up myself. 

I was definitely attracted to this ad because of all the vibrant colors. There is the bright yellow, blue, pink, green, and the colors of all the girls clothing. Then there is the overall craziness with the ad with all the money signs and all the colors mixed together. Then of course, there are the shoes, that are pretty funky in the way that they are designed, but if the paper didn't say secret wedges, i probably wouldn't have noticed the shoes. They blend in pretty well with the crazy background, so it is a little hard to see them. 

The target audience I would think for this product would be more little girls than teenagers, so I'm not really sure about the people in this ad. They all look just a little bit too old to wearing these shoes and I honestly don't think teens would find these shoes very attractive. I know for sure I don't. I think little girls would think these shoes are very cool, and would want to go out and buy them right away just based on what they see. 

I have a problem with these shoes because I don't really see what's so great about secret wedges? I find normal wedges to be perfectly fine and actually alot cuter than these Daddy's Money secret wedges. To be honest, I think these shoes are completely hideous. Also, nothing is said about these wedges other than the fact that they're "secret." I think it would be different if it said they were more comfortable or something, since normal wedges aren't really that comfortable, but absolutely nothing is said about these shoes on the ad. I just don't see hte point of making secret wedges. 

The need for affiliation is used in this ad because the girls in this ad wearing the shoes all look very happy with big smiles on their faces. I think that little girls would feel like they're "cool" if they bought these shoes and they would really enjoy them. Little kids basically want everything that they see on TV or in other sources of media that they think is super awesome at first, but then they end up getting tired of them like a month later. 

I fnd this ad pretty effective just based on who the target audience is, but if it were for me, I definitely wouldn't buy these shoes. There is absolutely nothing said about the shoes other than the fact that they're secret, and that does not impress me. I think that they are absolutely hideous, and I wouldn't even stop to look at them in a store. However, for little girls, I feel like they would be really intrigued at the fact that these girls look like they're so happy and secrets are always really cool for kids.