Media Blog #10: Taylor Swift and Keds?
The first thing I noticed was the colors in the ad. The seat that Taylor Swift is sitting on is red, and the Keds are orange, a very close color to red. However, Taylor Swift is wearing a yellow top and white pants, completely contrasting the chair. This ad is basically selling Taylor Swift rather than the shoes because she is the one that sticks out, not the Keds. The Keds are not the central image of the picture, and they are just ling there in the bottom right corner of the page. However, the ad could be just trying to catch our attention, and of course our eyes would go directly to the area of the yellow sweater. Sure, we would eventually make our way down to the Keds, but it is not very good placement.
An obvious technique used is testimonial. Taylor Swift, a very popular country/pop singer, and using a star in an ad is a very useful and great technique. The one thing it does is definitely attracts the attention of the audience. Whether you like her or not, most people know who she is. Most people think that because a famous celebrity is using the product, then it must be good. Or, they want to be just like the celebrity, so they buy the product. However, in reality, you cannot just buy a product that a famous person has and be just like them.
The words, "here's to THE BRAVE GIRLS" relates to the need for autonomy, with brave girls being the singled out group. By buying these shoes, you are saying you are an individual and brave girl. I think every girl would like to think that they're brave and not a little "chicken."
I did not think this ad was effective in selling the actual product, the Keds. They were not the main focus of the shoe, and it did not really say anything at all about the shoe itself. Using Taylor Swift to help sell the product was very smart, but there is no attention drawn to the shoes
I agree that the ad isn't very affective. I think that the "here's to THE BRAVE GIRLS" has nothing to do with Taylor Swift sitting on a chair, almost smiling. I think that the reason she is on a train is so show how it is comfortable to walk in, with long distances. This kind of pertains to the need to escape because she is on a plane, with only a guitar. I think that she is getting away with her Keds and her guitar.
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