Media Blog #8: Yoplait Frozen Yogurt

 

In this commercial Yoplait frozen yogurt is being advertised. The commercial has a bunch of normal people helping advertising the frozen yogurt by talking about how delicious and wonderful the product is. They are actually eating the yogurt too, and the people are acting very normal, so it appeals to the audience more, unlike the commercials that give you simple solutions if you buy the product.

The first thing i noticed was the music. It is very upbeat, and fits the commercial very well. The mood is very happy, and that is the vibe you feel you will get when eating the yogurt. The music is an important component of the commercial. I feel that if the music wasn't incorporated into the commercial, it would just kinda be awkward with the people just saying "delicious" or "so good" at random times. The music helps fill the rest of the time when there is just images rather than speaking.

The text was also an important part of the commercial. In the beginning, there was text that said, "the first bite experience" and it kind of just makes you wonder, what exactly will I experience when i take the first bite? And then the commercial goes on to show all the people gushing over how great the yogurt is, so your curiosity is satisfied. Also, at the end, it says "It is so good" with the word "so" in bold. This really attracted my attention because I really just want to see how good this frozen yogurt is. In the end, when the voice-over says "It is so good" it is kind of in a seductive voice, so it lures the audience in even more.

The common advertising technique most prominent here was plain folks. There was just a bunch of normal people advertising the yogurt. From little kids to middle-aged people to old grandmas and grandpas, this frozen yogurt is a product for ordinary people. The commercial seems very natural, and that is what the audience likes to see.

The need for affiliation could also be satisfied in this commercial. With all these common people in the commercial gushing over this frozen yogurt, it makes us want to buy this product since it seems like everyone enjoys this yogurt. We don't want to be left out of the joy of this frozen yogurt, so we feel that we have to go buy it.

The one thing I really like about this commercial is the fact that they are selling the product the whole entire time. The people in the commercial are actually eating the commercial and giving a wonderful reaction afterwards. They are not just magically given some power because they ate the yogurt. In many commercials I see, y0ou see all these people doing these amazing things, but then yoju don't even know what the product is that made them do this. However, in this commercial, there reactions are solely based on them eating the yogurt