Media Blog #9: Dark Obsession

In this print ad, the Calvin Klein fragrance, Dark Obsession is being advertised. I was immediately intrigued by this image because of the dark color, the male model with his shirt unbuttoned, and the name of the fragrance itself. I absolutely love Calvin Klein ads because they are all very similar in the sense that there is a great need for attention.

The need for attention is very obvious in the ad. The first thing that I noticed was the abs of the male model. Calvin Klein usually always has very attractive models, and they obviously attract the attention of the audience. The model's abs are very well defined, and what I would consider pretty "perfect." The model's face is also very attractive, and it kind of just has this sexy look to it. Males might want to buy this fragrance because they see someone highly attractive like the model using it. They want to become like him.

The target audience would probably be males in their late teens to 30s because that is when they really care about impressing people, and they want to smell nice. These guys would be the most interested in their personal image, and in this ad, they see the highly attractive male model. Young adult males want to look like the guy in the ad.

The color scheme makes perfect sense in this Calvin Klein ad. The fragrance is called Dark Obsession, and the colors of this ad are all very dark. The whole entire ad is basically different shades of gray and black, and it really just helps add to the selling of the product The dark colors makes the product seem very mysterious, and you wonder why the fragrance is called Dark Obsession. The lightest parts of the ad were the model's nice abs and his face, which are the most attractive parts of the ad.

The last thing that i really liked about this ad is that it was really to the point, and made sense. There were no random things floating around and there was simply just a male model advertising the perfume. The fragrance is called Dark Obsession and the whole entire ad is very darkly colored.

I really like this ad, and believe it does its jobs of grabbing the audience's attention. Although this ad tells nothing about the fragrane, I think it will at least make people want to go to the store and smell the fragrance. When a fragrance is named Dark Obsession, you really wonder what it is that makes a person become obsessed with it.