Media Blog #5: Gillette Venus Embrace

I think that it's safe to say that every girl wants perfectly smooth legs. I mean, who doesn't love the feeling of super soft legs? In this Gillette Venus Embrace ad, there are three girls who are in a perfect setting by the water, and two of them are holding up one of their legs. The picture just makes their legs look absolutely perfect. Unlike many other ads, this ad is simply just trying to sell their razor, without any weird pictures or any other irrelevant things.

The first thing i noticed used was the need for affiliation. At the very top of the page, it says "A SHAVE AS CLOSE AS YOUR FRIENDS." You want your legs to be as smooth as possible, and with the Venus Embrace, you will get this. In the ad, it also says, "Your legs have a new best friend," so by using the Venus Embrace, it is implying that your legs will be more liked if they are shaved so closely, and essentially saying you will get more friends. And of course, we all want friends.

Another appeal used is the need for attention. The picture is absolutely perfect. The perfect blue sky and blue water absolutely attracts our attention. And then, in front of that is the three girls who are holding out their long legs. There is so much color in this picture, that it just automatically draws the attention of the audience. It appeals to both girls and boys, as girls want clean shaven legs, and boys, well they just like girls.

The use of ethos is trying to be used, as it says, "8 out of 10 legs agree, Venus Embrace gives a smooth, close shave, 5 blades surrounded by a gliding ribbon of moisture gives you an unbelievably close shave with one easy stroke." Although 8 out of 10 is not perfect, it is the majority, so it is proving credibility. However, my question is, "Who are these 10 people?" Are they just random people. Also, I don't believe that 10 people is enough to prove credibility. Also, in that sentence we see the use of glittering generalities. Some of the glittering words are gliding ribbon, moisture, and unbelievably. Gliding ribbon just sounds so smooth, everyone loves moisture, and something that is unbelievable just has to be great.

I really enjoy this ad, and think it is very effective. The image is very captivating, as well as all the words used. I think that the majority of girls would want amazingly smooth legs, so according to this ad, the Venus Embrace would help do this.